This ain't no vacation. It's a #Soultrip. Visit Memphis for legendary barbecue and more.
Musical Legacy

Where record-breaking starts with record-making.

Pay a visit to the illustrious landmarks and iconic studios where music legends like Otis Redding, Elvis Presley and Johnny Cash pioneered the sounds that shook the world. Between dancing to the greats on the Stax Museum dance floor and getting to touch the mic of the King himself at Sun Studio, you won’t want to miss your chance to learn why, in Memphis, hearing is believing.

Swanky Nightlife

Think less pinkies up, more bottoms up.

Here, when the sun goes down, the city starts bumpin’. Music never tucks in early downtown, which gives you all the time you need to check out our clubs and live blues as you make your way through our swanky nightlife scene with a drink in hand. If you’re lookin’ to party, get to Memphis and hit Beale Street.


Our history classes look a lot like festivals and museums.

Explore the Blues capital and the birthplace of Rock ’n’ Roll from every angle – from the rich history in our National Civil Rights Museum and Graceland, to our exhilarating live music festivals. Whether you’re looking for a family-friendly water park to excite the kids or a concert to satisfy your inner music lover, you should follow your soul to Memphis. 

For the family

Adventures that check every box. If every box was “other.”

Looking for a family vacay that hasn’t been done before? Have the kids slid down a fire pole, commanded the cockpit of a FedEx jet or explored an indoor cypress swamp? We didn’t think so. In Memphis, even our traditions are nontraditional. Just ask the Peabody ducks. From Memphis Zoo, Shelby Farms Park and Memphis Botanic Garden to the Fire Museum, Children’s Museum of Memphis and MoSH, Memphis packs plenty of the unexpected for the whole family. 

Two children dressed as firefighters at the Fire Museum of Memphis


Feed your soul with the tender, dry-rub barbecue we’re known for around the country, as well as the savory, honey gold wings we’re known for around the world. We’ve also got other unique, local dishes like Fried Bologna, BBQ Spaghetti and Peach Cobbler Nachos for you to take a bite out of, so stop on by and discover what Southern hospitality tastes like.


Our only rule is come as you are.

What does “outdoor adventure” mean in Memphis? Decide for yourself. Throw down a blanket for a free concert at the Overton Park Shell. Hang around a campfire in Shelby Forest State Park. Soak in the neon lights of Beale Street or paddle the Mississippi as the sunset makes way for the stars. Adventure downtown—whether biking Big River Crossing or exploring Tom Lee Park—or chill on a paddleboard at Shelby Farms Park. However you define it, it’s yours. 



Put an ear to the streets of Memphis and discover the rugged passion and hustle that make our sound quick to influence, but hard to imitate. From rock 'n' roll royalty like Elvis Presley to hip-hop heavy-hitters like Three 6 Mafia and the chart-topping artists they've inspired, like Bruno Mars, Memphis was and always will be a major player in original and legendary music. 

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