MEMPHIS TOURISM ANNOUNCED AS NEW ORGANIZATION NAME REPRESENTING $3.3 BILLION TOURISM & HOSPITALITY INDUSTRY
“HOME OF BLUES, SOUL & ROCK ‘N’ ROLL” REVEALED AS NEW
TAGLINE FOR DESTINATION ROOTED IN CITY’S MUSIC LEGACY
MEMPHIS - (June 21, 2018) – The Memphis Convention & Visitors Bureau has rebranded and is now known as Memphis Tourism, the official destination marketing organization representing the tourism and hospitality industry for Memphis and Shelby County. Data driven research, stakeholder interviews and audience testing drove the effort that led to the name change, along with a refresh of the organization’s music inspired logo and tagline. The Memphis Tourism brand focuses on music at its core, and the strong connection it makes with visitors from all over the world.