Messaging Tips

Tip 1: Acknowledge the Challenges 

• Like most other cities in America, we have had to deal with an increase in crime, but our city’s plan is starting to work. 
• When we are asked about crime, it is because Memphis has received a lot of negative media coverage, especially around high-profile cases, like the tragic murders of Eliza Fletcher and Tyre Nichols. 
• We cannot send a positive message out without acknowledging the problems that we face.

Our message: 

• Memphis, like every large city in America, is faced with the same issues. We are not alone in battling crime. 
• Our Mayor, Paul Young, has implemented an aggressive crime-fighting strategy and we are starting to see positive results. 
• Our crime rate, across all major crimes, is down 13%, evidence that our plan is working.
   

Tip 2: Pivot to the Positive

• We are a unique city and a great place to visit! 
• Let’s remember the good things we have to offer and what makes our city great.

Our message: 

• Memphis is America’s city. 
• We are the largest minority-majority city in the nation, which means we have a rich history in the South, going back to the Civil Rights Movement and Dr. Martin Luther King Jr. 
• We are a community of many cultures, which fuels our creativity. 
• Ours is the city of music: We are the home of Beale Street; the greats of Soul, R&B and The King (Elvis Presley), as well as young stars like NLE Choppa, Moneybagg Yo and Young Dolph. 
• This energy feeds the "soul" in more ways than one, thanks to our world-famous barbecue and authentic soul food. 
• Check out some of the reasons Why We Love Memphis for more ideas.
   

Tip 3: Encourage Action 

• Let's encourage our visitors to return and become ambassadors for our city. 
• You can also encourage your friends, family and neighbors to become champions of the place we call home.

Our message: 

• We‘ve created this portal where you can find shareable content and sign up to be an ambassador. 
• In the meantime, share your Memphis stories on social media using the hashtag #WeLoveMemphis. 
• Check out our Stories You Can Share for samples, inspiration and tips.

The #WeLoveMemphis initiative and toolkit are intended for use by the Memphis community, including employees of the area tourism and hospitality industry, members of Memphis Tourism, and local individuals and/or civic groups that want to help spread the word on all there is to love about Memphis. If you are searching for trip inspiration, attractions and events, and/or tools to plan a Memphis vacation, please visit MemphisTravel.com or our blog, I Love Memphis.