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Public Relations Manager

Position Summary:
The Public Relations Manager is responsible for supporting internal and external communications functions and will play a key role in the implementation of a strategic communications plan to enhance the messaging and reputation of Memphis as a travel destination on a regional, national and international level. This position is accountable for developing and managing media programs (i.e. active media relations, interacting with journalists, answering media requests and special events) designed to not only create and maintain a favorable image of Memphis for potential visitors, but convey the significance of tourism in the local economy.

Essential Job Functions:
Responsible for researching, planning, analyzing and the execution of strategies in regional, national and international media markets to ensure the Memphis travel brand is communicated effectively and sales goals are achieved.
Contacts and coordinates outreach to secure earned media opportunities in appropriate markets to drive awareness and visitation.  This includes: online outlets and digital platforms, radio and television, along with print publications for the consumer and travel trade markets. 
Responsible for servicing media requests for fact checking, destination information, formal interviews and photo and video asset distribution. 
Maintain lists of local, regional and national media, national and international travel writers' contact information, and other necessary database information required to distribute press releases, information and pitches about the Memphis travel destination.
Assist travel writers and journalists with Memphis familiarization tours by arranging accommodations, attraction passes, developing itineraries and conducting tours to showcase Memphis.
Develop press releases and pitches to promote Memphis as a travel destination and write weekly e-newsletter communication updates for members.
Responsible for the coordination of special events, including media alerts and invitations, media information, all follow up calls to the media, planning publicity ideas for special events and programs, scheduling photographers and support services. 
Monitor, analyze and communicate individual PR results on a weekly basis.
Contribute to editorial calendar and weekly meetings for overall content strategy and inventory.

Education/Experience:
Requires at least a bachelor’s degree in Journalism a related field or equivalent experience and training. 
Requires a minimum of 3 years public realtions experience, preferably in the hospitality or tourism industry. 

Knowledge, Skills and Abilities:
Experience developing a media relations strategy, seeking high-level placements in print, broadcast and online media.
Demonstrated successful experience in writing copy and press releases, developing effective pitches, cultivating contacts and interacting with media.
A highly effective communicator with the ability to clearly and concisely articulate ideas, concepts, and proposals.
Strong proficiency and proven success leading efforts to achieve organization’s objectives and create competitive advantage in marketplace. 
Drive for results with the ability to juggle competing priorities and multiple media requests.
Proven analytical, planning and organizing skills.
Computer Skills: Microsoft Office Suite, Cision and Trendkite media monitoring software, Simpleview data entry and tracking software.

Working Conditions & Physical Demands:
Typically, the employee may sit comfortably to do the work.  However, on occasion this position requires the ability to attend trade shows that involves long hours on a convention/trade show floor with little opportunity to rest, and attendance at local and out-of-town social functions required for networking, etc.
Requires the ability to conduct tours for potential clients, evening and weekend hours required at times over and above the traditional office hour requirements.
Requires some domestic and international travel to assigned markets to promote Memphis as a travel destination. 

To apply, send resume to [email protected]

Creative Copywriter with Miles Partnership

Miles Partnership a travel marketing company seeking a creative copywriter with a passion for creating innovative and engaging copy for our clients. You will work closely with account managers, designers and clients to ensure your copy works for a variety of media platforms and hand-in-hand with the visual concepts generated by our design team. The position will be responsible for writing and editing a wide range and heavy volume of materials for multiple clients. In addition, the copywriter will establish standards by which other writers and editors can craft copy that advances and supports our client’s brands.  

The ideal candidate will be able to present multiple copy solutions and, in collaboration with other creative team members, bring them to full concept without delay. The copywriter will need to be able to adapt the tone of their writing to ensure that messages are effective for a wide variety of audiences and different brands. The copywriter will be required to juggle competing priorities, demonstrate strong creative and problem-solving skills, have great attention to detail, adhere to deadlines, and work well both independently and within collaborative teams.

Essential Duties:
•Concept and write engaging and effective materials for clients, across all media, including web sites, promotional marketing materials, advertising, email communications, infographics, video, and other collateral. 
•Generate original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:
•Meeting with account executives to discuss the client's requirements and core messages
•Familiarizing themselves with the product, target audience and competitor activities in the market
•Brainstorming ideas and concepts for the visual and words with other members of the creative team
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
Modifying copy until the client is satisfied
Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
Prioritizing multiple projects with changing scope, timelines, goals and deliverables
Write and edit copy developed specifically for search engine optimization/search engine marketing to ensure accuracy and adherence to brand guidelines and mission
Write and edit copy for campaign landing pages. Content should be engaging, inspiring and at the end of the day entice people to stay longer and book travel. Recommend design changes to the team that will further enhance the user Experience and ensure all elements are on brand and correlate to the media driving to these pages.

Work Skills and Qualifications:
2+ years’ experience in creative copywriting and content development, preferably with a tourism or features focus
Possess superb customer service skills and excellent attention to detail
Possess an engaging writing style, creativity, and excellent attention to detail
Proficient with web content best practices, including SEO, HTML and uploading content into a content management system
Proficient in integrating brand concept and execution in advertising and branding strategies
Proficient in understanding the media landscape and opportunities.
Possess exceptional leadership skills
Able to think strategically and work collaboratively with a team
Demonstrate a healthy balance of creative, editorial, and technical skills
Able to multitask, perform efficiently and well under tight deadlines
Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
Willing to take direction if and when needed, but also work independently
Able to respond positively to customer and peer feedback
Able to communicate clearly and concisely, both verbally and in writing
Able to effectively manage relationships, both internally and externally
Display a dependable, strong work ethic
Able to work in a fast-paced, professional office environment
 
Miles Partnership, LLLP is an equal employment opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, gender (including gender identity, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, disability, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request.

Apply here